So now am telling ya, so no copycat ok?  One of the options naming my starting lifestyle brand is “LARGE FORMAT”

The reason beside it’s a size bigger than normal 750ml wine bottle, it means “Bigger Than Life” to me.

I guess which including me, sometimes get confused by so many large format bottles with somehow bit complicated names, so here:  A guide to wine bottle sizes. What are the different capacities and names of wine bottles. And some fun histories where they came from.  Hope it helps.